Every lead answered in under a minute.
Done-for-you follow-up for local businesses: we text and email every new lead within a minute, call the ones who ask us to, and keep following up for 90 days.
The audit is free: we send your website a real inquiry, time how long you take to reply, and walk you through it in 15 minutes.
10 booked appointments in 60 days or next month is free, for businesses with 50+ leads a month (terms). Month to month after 3 months. Two founders, based in Wisconsin.
New web form at 6:42:10 PM
Ridgeline Roofing's automated assistant here. Hi Sarah, thanks for your estimate request. Would you like help booking a time? Reply STOP to opt out.6:42:47 PM, 37 seconds later
Yes please. It's a stain on the ceiling from the storm.6:44 PM
Got it. We can take a look this week. Does Thursday at 10am or Friday at 2pm work?6:44 PM
Friday 2pm6:46 PM
Booked Friday, 2:00 PM. Owner texted a summary.
Most businesses take hours to answer a new lead. Some never do.
By the time a busy owner calls back, the lead has filled out three other forms. Speed isn't a nice-to-have; it decides who gets the job.
Typical businessfirst response
Kestrelfirst response
42 hoursAverage time companies took to answer an online lead.
23%Share of companies that never answered at all.
7 timesMore likely to qualify the lead when a business replied within the first hour.
Source: “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011.
What slow replies cost you, by your own numbers
Put in your numbers. This only multiplies them; it doesn't predict what Kestrel will book.
What happens when a lead comes in
Web forms, Facebook and Google lead ads and missed calls all go to one place. From there, Kestrel takes it.
Reply in under a minute
A text and an email go out right away during business hours, in your business's name and voice; at night it's an email right away and a text in the morning. Leads who opted in get a call from our AI assistant too.
Ask the right questions
One or two quick questions, like what they need and where, then open times from your calendar. It answers your common questions too, so appointments arrive with the basics filled in.
Book it on your calendar
Ready leads pick a time that's actually open. Reminders go out a day before and an hour before, so fewer people no-show.
Keep following up
Leads who aren't ready yet get a steady, polite sequence for 90 days. The moment they reply, the conversation picks back up.
Hand hot leads to your team
When someone's ready to buy, your phone gets a text with who they are and what they want, so you can call them right then.
One lead, start to finish
A quote request that came in on a Sunday night.
- Form submitted. Instant email: “Got it, we'll follow up after 9am.”
- Assistant texts: thanks for the request, want help booking a time?
- Lead answers; assistant offers two times.
- Booked for Wednesday. Owner gets a summary.
- Reminder text: “See you tomorrow at 1pm.”
- One-hour reminder. Lead shows up.
You already paid for leads you never closed.
Kestrel Revive reaches back out to past leads sitting in your CRM or spreadsheet, the quotes that went quiet and the inquiries nobody followed up on, and books the ones who are ready now.
We only text people who agreed to hear from you and haven't opted out. Everyone else gets email. It runs over about three weeks, and you see every reply.
Built on consent, so your phone number stays clean.
Texting rules got stricter in 2025 and 2026, and carriers block numbers that break them. Kestrel's sending hours and consent records go further than federal rules require, from day one.
The other ways to handle new leads
Every option works if someone does the work. The difference is who does it, how fast, and for how long.
Swipe the table to see all four options.
| Kestrel | Hire a receptionist | Software you run yourself | Do nothing | |
|---|---|---|---|---|
| First reply to a new lead | Under 60 seconds | When they're free, in business hours | As fast as you've set it up | When someone gets to it |
| Nights and weekends | Instant email, follow-up at 9am | Usually not covered | Only what you've built | Not covered |
| Follow-up after the first try | 90 days, automatically | If they remember | If you write and maintain the sequences | None |
| Texting consent and opt-outs | Built in and recorded | Up to you | Up to you | Not applicable |
| Who sets it up and keeps it running | We do | You hire, train and manage | You do | Nobody |
| What it costs | From $397 a month plus setup | A salary | A subscription plus your time | The jobs that go elsewhere |
Pricing
One setup fee, then a flat monthly price. Three-month minimum, then month to month. No annual contract.
Built for businesses already getting 50 or more leads a month. If that's not you yet, we'll tell you on the call.
Starter
$397/mo
Instant text and email replies, AI text conversations, calendar booking with reminders, 90-day follow-up and a weekly report. Up to 300 leads and 3,000 texts a month.
Growth
Best for 50–750 leads a month$697/mo
Everything in Starter, plus AI phone callbacks for leads who opt in (300 minutes a month), Facebook and Google lead ad sync, up to 3 calendars and a monthly tuning call. Up to 750 leads and 7,500 texts a month.
Pro
$997/mo
Everything in Growth, plus multiple locations, a custom CRM connection and a Revive campaign every quarter. Up to 1,500 leads, 15,000 texts and 800 AI call minutes a month.
Revive
$997 once
A three-week campaign to up to 2,000 past leads who opted in. Available on its own or with any plan.
Setup starts at $1,500. Our first five clients pay a reduced setup fee in exchange for letting us share their results.
Email and booking start in the first week. Texting starts when the carriers approve it, usually one to three weeks, sometimes up to six. We file it the day you sign.
Usage included. Texting, email and phone costs are covered up to your plan's limits. Anything above them is billed at cost on your next invoice, and we'll tell you before you get close.
Ten booked appointments in your first 60 days, or next month is free.
The clock starts the day your system goes live, which means your carrier texting registration is approved and your website form has the opt-in boxes. It applies to businesses getting 50 or more leads a month that call back the appointments we book. A booked appointment means it's on your calendar, with a verified phone number, in your service area.
Questions owners ask us
Will it sound like a robot?
Every message is written in your business's voice and reviewed with you before launch. The assistant says up front that it's automated, keeps messages short, and hands off to a person the moment someone asks or is ready to buy.
Do I have to switch software?
No. We connect to the calendar you already use and to your lead sources: your website forms, Facebook and Google lead ads, and missed calls. If you run your jobs in Jobber or Housecall Pro, contacts can sync both ways. Using something else? Tell us on the call and we'll confirm what connects before you sign.
Is this legal? I've heard texting rules changed.
They did, and that's why consent is built in. We add proper opt-in boxes to your forms, keep a record for every lead, send only at polite hours, honor every opt-out right away and register your texting with the carriers. We never text or AI-call people who didn't opt in.
How long until it's live?
Email and booking start in the first week; setup takes us a few days. Texting starts when the carriers approve your business, usually one to three weeks and sometimes up to six. We file it the day you sign.
What kinds of businesses is this for?
Any business that gets at least 50 leads a month and books a call, quote or visit before the sale: home services, med spas, dental, law firms, real estate teams, mortgage, fitness and B2B services. If you don't get leads yet, we're not the right fit, and we'll tell you.
What do I need to do?
A 45-minute kickoff call to give us your common questions, calendar access and your past leads. After that, you just answer the appointments we book.
Can I cancel?
Yes. After the first three months it's month to month. Cancel with 30 days' notice and we'll export your data.
Get your free Missed Lead Audit
We'll send an inquiry through your website the way a customer would, time how long it takes to hear back, and walk you through what we found on a 15-minute call. No charge, no pitch deck.
We launched in 2026. Our first five clients get a reduced setup fee in exchange for letting us share their results. Questions first? [email protected]
Got it. Your audit starts now.
- Within two business days, we send an inquiry through your website the way a customer would and time the reply.
- We email you what we found, with a link to book the 15-minute walkthrough.
- Your customers never see any of this. We tell your team it was an audit when they first reply.
Questions in the meantime? [email protected]